Joni Gall

Since joining the firm as the front office administrator in May 2019, Joni has seamlessly expanded her role in the firm. Promoted to CCO in early 2021 at the founding of Fortitude Financial as a Registered Investment Advisor (RIA), and a Front Office/Admin manager, she helps to ensure the smooth operation of the office and fiduciary success of the firm overall.

Joni brings a wealth of experience in customer service and trust administration, while graduating Eastern Washington University and graduating with a Bachelor of Science Honors Degree for both Economics and Political Science in 2014. Her dedication to continual advancement is evident as she further develops her knowledge in the wealth management industry. As further validation of her ongoing dedication, Joni formally secured her designation (IACCP®) in March 2025.

Beyond the office, Joni finds joy in family time with her husband and two grown children, along with their lovable energetic pets. Her various interests include enjoying music, watching sports (especially NCAA basketball), playing games, cooking, baking, gardening, decorating/organizing, and embarking on road trips. 

“I love that I work somewhere with people who are like another close family, including the clients – It makes me look forward to coming into the office every day. I really love what I do.”